Sundays in the Study is still being remodeled. The General Contractor is extremely
sorry for the delays in construction. Hopefully the study will re-open soon.
In the mean time please enjoy this editorial piece.
April 15th, 1955 Ray Kroc opened the ninth McDonald's franchise in Des Plaines, IL forever changing the hamburger industry. Kroc not only bought out the McDonald brothers equity but forced them out of the fast food industry. With his aggressive business practices and vision Kroc turned the McDonald's organization into a billion dollar +, international corporation of gargantuan proportions.
McDonald's influence and impact has transcended the fast food industry introducing new words into the English language and even the dictionary. We now find the prefix "Mc" attached to many words, i. e. McFries, McChicken, McSandwich, and countless others. In 2003 over strenuous objections the word McJob was added to the Merriam-Webster Collegiate dictionary.
McDonalds is one of the most prevalent fast food advertisers. McDonald's has always focused on a positive and upbeat advertising strategy. They have only had one "negative" campaign when in 2009 as they introduced McCafe they took a shot at a "competitor" by advertising on billboards that "Four bucks is dumb." McDonald's advertising campaign has always focused on the "McDonald's Experience" rather than just a product.
The evangelical church is rapidly morphing into McChurch franchises as we find ourselves coming closer to the return of our Lord. The emphasis in many evangelical churches today is not so much on a product but rather on the experience. We have a generation of McPastors who have chosen to "kick off the traces" and establish franchise-like McChurches along the same tired mantras and models.
Last year, YouTube featured a video called Sunday's Coming which was an accurate parody of what these McChurch services have turned into, (http://www.youtube.com/watch?v=ys4Nx0rNlAM.) The frachisesque McChurches are as fluffy as McBiscuits at McDonalds. Doctrine has been dropped, teaching and preaching all but replaced with frothy McCafe-like McSongs.
Just like McDonalds and their emphasis on the "experience", today's churches focuses on "the experience," rather than on solid doctrine. Mood lighting, candles, scents, comfortable furniture, emotionally affirming music, and positive sermonettes are the anchors that create the "Sunday morning experience."
Mcpastors like Rob Bell, Doug Pagitt, Brian McClaren, Tony Compalo, and many more are challenging mainstream doctrines like hell, salvation, the church itself. Today's flavor is Rob Bell and his attack on the bible doctrine of hell. Yesterday it was Doug Pagitt. Who will it be tomorrows Ronald McDonald?
We need a revival among our churches. We need to return to the God of the Bible and the great doctrines of the church. We need to stand for truth rather than fall for McExperiences. We need to return to the Old Paths. We need to quit worrying so much about the seats that aren't filled and how we are going to please a fallen nature in order to fill them, and worry about those seats that are filled with those who truly are hungry for a word from God.
So, excuse me while I grab seven choruses and sing them eleven times for forty-five minutes, while I watch a play, and listen to an upbeat positive and affirming sermonette from a guy who no longer holds a bible, wears, work clothes with holes in them and tennis shoes with no laces. Oh, and by the way, I will take McFries with that!